Invest in Mexico with certainty and confidence in a new environment of opportunities

There are moments when a public signal serves to bring to the table conversations that were already happening in private. This is the case with the recent communication from the Tax Administration Service (SAT) regarding the repatriation of capital, as it is a specific program that provides better conditions for the re-entry of resources. At the same time, it is a message that Mexico wants to attract investment, wants capital to return and, above all, wants it to stay and generate value.

For many companies and investors, this announcement raises the question of whether this is the best time to invest or establish operations in Mexico. The answer lies in how the decision is made and the way it is executed, as Mexico has been an attractive country for business for years due to its location, its network of treaties, and its industrial base; however, it is also an environment that demands to be understood, because investing here is not complex, but it does require clarity.

Many international expansions become complicated not because the business model is incorrect, but because the landing was done in a hurry or with pieces that did not quite fit. When the initial structure does not respond to the actual business, consequences appear quickly: legal adjustments, tax restructurings, operational delays, and decisions made more to correct than to grow.

Hence the importance of Softlanding, which is a way of thinking about entering a country with more awareness and less improvisation. It involves pausing before acting, understanding the business, anticipating how it will operate in a new environment, and building a solid foundation from day one, aligned with both local regulation and global strategy.

A well-planned Softlanding forces one to ask from the beginning how resources will move, what obligations exist, how the Mexican operation will integrate into the global group, and how prepared the organization is to operate locally. At this point, comprehensive guidance becomes a necessity, as fragmenting legal, tax, accounting, and labor decisions usually leads to misalignment and an operation that is difficult to coordinate.

This is where the Baker Tilly approach adds value to companies, as it starts from a simple but powerful idea: understanding the business before structuring it and accompanying it comprehensively. The process begins with a diagnosis that allows for an in-depth understanding of the operating model, the industry, the objectives, and the type of presence sought in Mexico to avoid generic solutions.

This support takes on special relevance because companies arrive in Mexico with different objectives: some seek to import and market products, others to establish manufacturing operations, service centers, or technological platforms.

In that sense, the SAT announcement should be read as a starting point, as a signal of opportunity that, to take advantage of it, one must go beyond the incentive; one must think about how to structure an investment that can operate smoothly and be sustained over time.

The first step is not to decide, but to understand; therefore, an initial diagnosis allows for the identification of risks, sizing of opportunities, and tracing a clear route for expansion in Mexico. At Baker Tilly, that diagnosis is the starting point for offering personalized guidance, designed to provide certainty from day one.

Invest in Mexico with certainty and confidence.