25 years of experience leading transformation processes in companies across various industries (CPG, Retail, Automotive, among others), with a focus on Strategy, Process Management, Digital Transformation, and Change Management in Mexico and Latin America.
Education
- Mechanical and Electrical Engineering degree from ITESM, Monterrey Campus
- Master’s in Industrial Engineering from ITESM, Monterrey Campus, with a specialization in Supply Chain from PennState University
- Certificate in Strategy and Distribution Management from Georgia Tech
Experience
Partner with 25 years of experience in supply chain, commercial strategy, and digital transformation projects, leading business transformation processes in Mexico, the United States, Brazil, Colombia, Chile, and Argentina.
He has led diagnostics, designs, and implementations in industries such as consumer goods, retail, automotive, construction, and industrial products, with initiatives including:
- Supply chain and distribution network strategy
- S&OP / IBP processes aligned with tactical and operational planning
- Route-to-Market strategy aligned with the business value proposition
- Planning enabled by advanced analytics, artificial intelligence, and big data
- Implementation of technology platforms (ERPs, APSs) and specialized solutions (demand management, IBP, inventory)
- Change management and deployment of major initiatives, aligned with executive teams and organization-wide behavior
Areas of Specialization
Liaison member of ITESM’s startup advisory body in Mexico; advisor to Xira, a generative AI company serving clients in Mexico, the United States, and Latin America. Occasional columnist in business publications.
Industries
- Consumer Goods
- Retail
- Automotive
- Construction
- Industrial Products
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