
25 years of experience leading transformation processes in companies across various industries (CPG, Retail, Automotive, among others), with a focus on Strategy, Process Management, Digital Transformation, and Change Management in Mexico and Latin America.
Formation
- Mechanical and Electrical Engineering degree from ITESM, Monterrey Campus.
- Master’s in Industrial Engineering from ITESM, Monterrey Campus, with a specialization in Supply Chainfrom PennState University.
- Certificate in Strategy and Distribution Management from Georgia Tech.
Experience
Partner with 25 years of experience in supply chain, commercial strategy, and digital transformation projects, leading business transformation processes in Mexico, United States, Brazil, Colombia, Chile, and Argentina.
He has led diagnostics, designs, and implementations in industries such as consumer goods, retail, automotive, construction, and industrial products, with initiatives including:
- Supply chain and distribution network strategy
- S&OP / IBP processes aligned with tactical and operational planning
- Route-to-Market strategy aligned with the business value proposition
- Planning enabled by advanced analytics, artificial intelligence, and big data
- Implementation of technology platforms (ERPs, APSs) and specialized solutions (demand management, IBP, inventory)
- Change management and deployment of major initiatives, aligned with executive teams and organization-wide behavior
Industries
- Consumer Goods
- Retail
- Automotive
- Construction
- Industrial Products